IRVINE, Calif., July 18, 2011 /PRNewswire/ -- Football star Drew Brees, MVP of Super Bowl XLIV and quarterback for the New Orleans Saints, has launched a new social media campaign that lets fans imagine themselves as QBs while earning a shot at a signed jersey and an iPad 2. Brees has invited fans to submit photos to drew@fantapper.com for a special enhancement which they can share with their friends online through his free, interactive Fantapper service. Two winners will be determined based on the number of views that each photo receives.
The #ifiwereaQB social media campaign is one of many ways Drew is connecting with his fans through Fantapper. Drew has already been posting exclusive content including videos and pictures to his Fantapper service, providing his fans with a closer connection to the Super Bowl MVP. Check out Drew's Fantapper page at www.fantapper.com/celebs/drew_brees.
"Fantapper allows me and other celebrities and athletes to engage with fans in a meaningful way by giving them access to exclusive content, media, and applications they can't find anywhere else," said Brees. "I hope the contest will encourage people to check it out, and I can't wait to share pics of the 'QB squad' that we assemble."
Fantapper combines all the latest news, content, and social media posts about fans' favorite celebrities and athletes into a single online offering. Also available as a free desktop plug-in, Fantapper provides fans with a 24/7 connection to their favorite celebrities and athletes, dynamically enhancing photos and text wherever they surf the web.
The #ifiwereaQB campaign is currently live and will run through Sunday, July 24; details are available at: www.ifiwereaQB.net.
About Brand Affinity Technologies, Inc. (BAT)
Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. Advertisers such as AT&T, Comcast, IHG, Intuit, Ford, Samsung and Sony use BAT's Endorsement Platform, which provides daily analysis of more than 45,000 celebrities and athletes, along with the ability to identify, license, and activate talent for cross-media advertising campaigns. BAT has exclusive representation agreements with more than 4,000 athletes and celebrities. BAT also leverages its research and technology engine to engage consumers directly through Fantapper (www.fantapper.com), which brings interactive apps to celebrity content across the web. Connect with BAT on Twitter:@BAT and Facebook: www.facebook.com/BrandAffinityTech.
About Fantapper by Brand Affinity Technologies
Fantapper (www.fantapper.com) helps actors, musicians, athletes and other personalities influence, control and monetize their social media content and the skyrocketing amount of online content in which they are featured. When a consumer clicks on a photo or text reference of any celebrity, Fantapper automatically populates an expanded media window with dynamic apps, including original pictures and videos, games, popularity metrics, YouTube videos, Twitter and Facebook feeds – all specific to the featured celebrity. Fantapper is available as a free desktop plug-in, runs on select news, entertainment and sports sites, and can also be accessed via popular mobile devices. Celebrities and athletes with custom Fantapper apps include Drew Brees, Nick Cannon, Peter Facinelli, Ashlee Simpson and Pete Yorn. Connect with Fantapper on Twitter: @Fantapper and Facebook: http://www.facebook.com/Fantapper.
SOURCE Brand Affinity Technologies, Inc.
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